Norm
02-16-2001, 09:47 AM
Due to recent economic conditions, the Ridge Tool Company has accumulated some excess inventory. During a discussion about the situation with my boss, I suggested that we might come to you, the forum users, and solicit your thoughts.
We would like to find a way to offer the inventory at reduced prices to the public through the web (or otherwise), but there are two important considerations. The first is that the Ridge Tool Company does not sell directly to end users, except in a very limited way at http://www.ridgidparts.com. The second concern is that we are sensitiveve to our brand image and do not want RIDGID to be thought of as a "discount" brand.
Any suggestions or thoughts you may have on this subject would be welcome. We consider the forum users to be among our most discriminating users; the people we call "Expert Demanders", or "Ed" for short. Your opinions are truly valuable to us.
In a separate but related issue, we have also been considering an online coupon offer. Would it motivate you to buy one of our threaders or drain cleaners if you could download a coupon for $50? If not, what would you suggest?
As a disclaimer, please do not take anything I say to be company policy. I am only a lowly web developer, soliciting the opinions of our customers through this electronic medium.
Norm Bennett
[This message has been edited by Norm (edited 02-16-2001).]
We would like to find a way to offer the inventory at reduced prices to the public through the web (or otherwise), but there are two important considerations. The first is that the Ridge Tool Company does not sell directly to end users, except in a very limited way at http://www.ridgidparts.com. The second concern is that we are sensitiveve to our brand image and do not want RIDGID to be thought of as a "discount" brand.
Any suggestions or thoughts you may have on this subject would be welcome. We consider the forum users to be among our most discriminating users; the people we call "Expert Demanders", or "Ed" for short. Your opinions are truly valuable to us.
In a separate but related issue, we have also been considering an online coupon offer. Would it motivate you to buy one of our threaders or drain cleaners if you could download a coupon for $50? If not, what would you suggest?
As a disclaimer, please do not take anything I say to be company policy. I am only a lowly web developer, soliciting the opinions of our customers through this electronic medium.
Norm Bennett
[This message has been edited by Norm (edited 02-16-2001).]