woodworkerjake
01-29-2004, 03:15 PM
I came across this press release. Looks good for folks who like ridgid. I was also meandering over Home Depot's financial reports from 2002 today. 2003 is not available yet.
It was actually interesting. Home depot apparently realized that they have a very large captive audience of professional's / carpenters / plumbers / etc. using their store for their work. The Ridgid tool line is to try to use use this captive audience to gain market share. Considering this, the initial Push to get alot of their tools into the hands of professionals is a great marketing idea and my guess is that they will fix theri customer service to keep these folks happy.
From reading the annual report, it looks like Home Depot is not as focused on the home do it yoruselfer as much because we are less profitable. Considering this information, I would guess that they're going to make decent quality tools and service them. Again, time will tell, but it was an interesting read. I just breezed through it. I will print it out and read more thoroughly lately.
Jake
Here's the press release
http://biz.yahoo.com/rc/040128/retail_homedepot_1.html
It was actually interesting. Home depot apparently realized that they have a very large captive audience of professional's / carpenters / plumbers / etc. using their store for their work. The Ridgid tool line is to try to use use this captive audience to gain market share. Considering this, the initial Push to get alot of their tools into the hands of professionals is a great marketing idea and my guess is that they will fix theri customer service to keep these folks happy.
From reading the annual report, it looks like Home Depot is not as focused on the home do it yoruselfer as much because we are less profitable. Considering this information, I would guess that they're going to make decent quality tools and service them. Again, time will tell, but it was an interesting read. I just breezed through it. I will print it out and read more thoroughly lately.
Jake
Here's the press release
http://biz.yahoo.com/rc/040128/retail_homedepot_1.html