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  • Yellow Page Ad

    ....i just recently got a great deal for a yellow page ad in the Sub-burban southwest Dallas(where i live and my service area)....they will only charge me $135 a month for a 2-inch color ad with a link to Yellow-Pages.com for $150.00 a month. Keep in mind this isnt the "BIG" yellowpage book but more of a "localized" book for the sub-burbs. The Roto-rooters/RescueRooters...etc are in it also. All i have to provide is my master plumbers number with my ad and im in...what do you guys think for that fee?....she says the link to yellowpages.com is included which includes the google and yahoo search engines...suppose to me sending out over 40,000 books in May...ive paid MORE for newspaper ads($200 month) which really isnt doing too much now....i do know that the Y.P. isnt gonna BLOW my phone up with the tiny 2-inch ad, but somebody MIGHT see it and i really want the link to Yellowpages.com because we all know how people are using the internet....the postcards arent doing a dam thing for me right now,except for the one that i mailed to the commercial property management companies who are keeping my jetter busy!!!!...anyway for that fee...let me know what you think.

  • #2
    Re: Yellow Page Ad

    I just briefly scanned your posting and here's my dilemma in my part of the world:


    Internet ads through my local phone company has proved useless.

    Over the past few years I've had it and only get like 244 views a year at the tune of $44/month.

    That's 12 views to my listing and I haven't gained much in return for the money invested. I promise a percentage of that has to do with me testing the links to make sure they work and possibly a few hits from my competition on the curiousity level. Now you have a sliver of a pie that's small, but remember that just because you didn't get a site hit, doesn't mean your name wasn't noticed.

    In june I'm pulling the ads in 5 categories because through their fine stupidity, they've made it where you have to do an extensive search to find me in those categories by defaulting to alphabetical order to read it.

    Screw that.


    Here's how the majority of people find contractors:

    Search Engines Google/Yahoo or any other number of search engines that quickly and instantly pull up local info.

    I state this solely by what the customer states to me when I ask how they found me.

    Hopefully I'm wrong in your case but I'd ask your competition if they are just running those ads for continuity or name branding or part of a large package that came with it.


    Telephone companies are losing their *** right now so expect them to throw out all kinds of deals to get attention back to their product. Only thing is, the internet is a powerful competitor that allows for shared information without having to go to a specific site to get it.

    It's all about strategy and what you're trying to accomplish in your advertising portfolio.

    If you're dead set on the ad, counter with a 20% price reduction to what they proposed; they'll take it. They need that money more than you need the advertising.
    Last edited by DUNBAR PLUMBING; 04-07-2008, 10:59 AM.
    Northern Kentucky Plumbers Twitter Feed | Plumbing Videos

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    • #3
      Re: Yellow Page Ad

      in a small to medium sized market the phone book/yellow pages can be a great asset.

      at present my advertising for a market of ~ 50,000 is a yellow page ad (2X2, with a link back to my ad from another section, + name & number in the white pages for $156.oo/Mo), local newspaper ads (around $215/Mo), and business cards i print my self (ink & stock about $60/Yr)

      1 job from the phonebook + 1 job from the paper + 1 job from a card/referal and i am writing with BALCK INK!!!

      in a major maket the numbers just don't add up. but here it sure does

      steve
      In the never ending struggle to keep the water flowing.... The Poo Poo Cowboy rides again!!!

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      • #4
        Re: Yellow Page Ad

        Yellow pages .com is the biggest joke out there. I had an add in there and cancelled it with a ton of hassle behind it.

        Never again. As far as the local YP, i pay just alittle more then that for an add in the Big YP.
        The History of Sanitary Sewers Good site on the history of sanitary sewers and cleaners

        www.thedrainsquad.net Our website

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        • #5
          Re: Yellow Page Ad

          Yellow pages vary by region. Some have small territories and some have giant territories. So unless the territory and market are exactly the same, then we are comparing apples to oranges.

          Also any marketing is very CONTENT oriented. A small ad well done with great content can often beat a larger ad done poorly. Content is everything.
          Water Heater Reviews & Water Heater Information

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          • #6
            Re: Yellow Page Ad

            I have a 1/3 page ad that`s kicking the crap out of a guy that has a 3/4 page ad. He`s flat Rate and lost his house last month.....rotflmao

            All the internet stuff I do is off search engines only. I wont do the Yellow pages .com and other crap as it doesn't work. I set up my web pages to be search engine friendly
            Last edited by All Clear Sewer; 04-07-2008, 01:08 PM.
            http://www.all-clear-sewer.com/

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            • #7
              Re: Yellow Page Ad

              Welcome to the 1K club All Clear

              Unless you are on the 1st or 2nd page listed under plumbers, the Yellow Book just isn't worth it.

              The statistics show that most people won't flip past the 2nd or 3rd page to call a plumber.
              So that means if your plumbing company name is Zenith Plumbing you are SOL

              $150 a month for Yellow-Pages.com? Hardly seems worth it, LoneStar

              Do you poll your customers to see where they get your number?

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              • #8
                Re: Yellow Page Ad

                WOW...1000
                didn`t even see it...lol... Thanks for the Welcome P.crack
                http://www.all-clear-sewer.com/

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                • #9
                  Re: Yellow Page Ad

                  Congrats Allclear,
                  Now if you could just redeem all those post, you could afford to fill the fuel tank on that boat
                  INSIGHT PIPE is now Maine Drain Serving most of ME with no charge for travel! 207-431-6232 is nolonger a working # our NEW # is 207-355-1476
                  Sewer main snaking (roto rooting). Sink clogs. Sewer backup. Pipe inspection/locating. No Dig trenchless repair. Root clog removal.We are NOT to replace your local Plumber, as we do not do plumbing. WE ARE YOUR DRAIN CLEANING EXPERTS!!! www.sewermaine.com waterville winslow bangor augusta skowhegan fairfield pittsfield oakland

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                  • #10
                    Re: Yellow Page Ad

                    the only thing our company has is its 24 vans ,yellow pages and good service people talking to people
                    Charlie

                    My seek the peek fundraiser page
                    http://observatory.mountwashington.o...nal&fr_id=1040


                    http://www.mountwashington.org/weather/conditions.php

                    new work pictures 12/09
                    http://public.fotki.com/hvachawk/

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                    • #11
                      Re: Yellow Page Ad

                      Originally posted by plumberscrack View Post
                      Welcome to the 1K club All Clear

                      Unless you are on the 1st or 2nd page listed under plumbers, the Yellow Book just isn't worth it.

                      The statistics show that most people won't flip past the 2nd or 3rd page to call a plumber.
                      So that means if your plumbing company name is Zenith Plumbing you are SOL

                      $150 a month for Yellow-Pages.com? Hardly seems worth it, LoneStar

                      Do you poll your customers to see where they get your number?


                      i get most of my calls for the camera and jetter is from other PLUMBERS/CONTRACTORS who dont have the equipment....i thought about ways to market to other plumbers because i do alot of drain maintence work from plumbers who wont touch drain/sewer maintance....semms like other plumbers wanna use me so we both make money which i like OR they are jealous of all the equipment that i have and dont give a rats azz about helping anyone but themselves.....how would you guys market to them??...and P-Crack it was $150 mth for both the yellowpages AND internet....ONE PRICE....$150 A MONTH!!......imma do like you all say and get them to lower that price by $50 a month....it MAY be worth it!!
                      Last edited by lonestardrain; 04-08-2008, 02:36 AM.

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                      • #12
                        Re: Yellow Page Ad

                        Ive also had ads in both the yellow book and Verizon Yellow pages,.... the Yellow book ads were never fruitful.. meaning the cost of the ads outweighed the customers that I service using the Yellow Book.

                        In my demographic area If you don't put a one page ad in the Verizon Yellow pages .. your going to get bumped to the four or fifth page... that being said I thought I would not get new customers, so I decided this year not to put ad in this year because of the cost factor and I'm only a one man operation. Plus I was caring for a family member with failing health...

                        I think that the yellow page book directories are going to taken over by more creative ways to advertise... hopefully by not using me ..... thats what they got law firms for.

                        It is true that I pulled a dead shunk out of a post office drain ( no hidden agenda there) ( nothing news worthy) just a true story.

                        Now I look forward to building a brighter future for myself and family .
                        Never give up on your dreams..

                        dreams are what make us forge ahead.

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                        • #13
                          Re: Yellow Page Ad

                          In my area, I am doing $19 a month for company name and phone number, and city. If I get 4 calls a year...its more than worth it.

                          Have you looked into Money Mailer?

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                          • #14
                            Re: Yellow Page Ad

                            I am in a small community, a tourist area. We have something like 5 phone books covering parts of the area I serve. I am in 3 of them, to the tune of about $3k/yr, mostly just so repeat customers and referrals can find me when they've lost my card. I have no idea how much its adds to new business... at this point it is just habit. Most people who call tell me they got my name from so-and-so, who I rarely even remember. We are a small area with a lot of work in new constuction and remodels, and it is often hard to find any tradesman, let alone a good one. There are a lot of hacks here, mostly GC's, who blow in for a couple years, rip a bunch of people off, then blow out again. Most people who've been around a while ask friends who to call for a problem as they've been burned in the past. For me it is almost all referalls, but I keep the ads just so they can find me.
                            This is my reminder to myself that no good will ever come from discussing politics or religion with anyone, ever.

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                            • #15
                              Re: Yellow Page Ad

                              I am having poor success with yellowpages.com also and I am thinking of dropping them. The actual yellowpages phonebook I get calls from fairly consistently, but the people who mention they found me online are only about one or two a month which is hardly worth the money.

                              Since I will probably drop their service, what are some other ways to market online? If anybody can help I'd appreciate it. You can send me a private message if its more comfortable. I already PMed Greg about it, as I see he has recently cancelled with yellowpages.com also.
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