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  • #16
    Re: Successful yellow pages print ad? Anyone?

    Originally posted by HebertDrainCare View Post
    ABOVE FROM ANOTHER THREAD

    SG I'm curious to know what your ad placement (page) and size is compared to your competition in the YP, if you dont mind sharing. 40-50 calls is fantastic.

    I'm dealing with the devil (At&T ad rep) right now and I'm talking to a professional yellow page ad designer to increase size and improve ad quality.

    My current ad is a failure and I'm trying one more year with a bigger size and pro designer, then I'm out.

    Anybody else out there having YP success?
    I'd rather not say. Its all top secret marketing strategy home-brewed to wreak havoc on the local competition, and eventually....world domination.
    MWUHAHAHAHAHAHHAH!!!
    Water Heater Reviews & Water Heater Information

    Comment


    • #17
      Re: Successful yellow pages print ad? Anyone?

      Originally posted by DUNBAR View Post
      That ad looks nice....but it's not thwarting a message.


      If you're competition doesn't belong to the BBB, you having that logo is a huge plus.
      Yeah it's why I'm hiring a pro to design the next one. The people at AT&T asked me what I wanted on the new ad? What the heck do I know about ad design? It would be like letting my customers choose which cable I should use to clean their pipe.

      Originally posted by Service Guy View Post
      I'd rather not say. Its all top secret marketing strategy home-brewed to wreak havoc on the local competition, and eventually....world domination.
      MWUHAHAHAHAHAHHAH!!!
      I was just curious about book distribution, the size of your ad, and what page you are on to pull those numbers, realizing that it will tell me nothing about the performance of my ad. Just curious. Your local competition can find this out by looking in the book.

      I'm trying to remain hopeful in next years gamble. Might just bring the money to the casino instead.

      The ad designer I'm talking to has some really nice work, way better than anything my competitors have in my current book. It will make me stand out, but it's still a gamble.

      Comment


      • #18
        Re: Successful yellow pages print ad? Anyone?

        personally the local book that was delivered here last week is a joke.

        there is not 1 company that has taken out full page and 2 page ads that i would ever think of recommending. unless i wanted to burn the customer.

        the adds are all trying to reel in the uninformed desperate customer.

        when is the public going to learn you need to locate good, honest tradesmen prior to an emergency.

        40 pages of bull $hitters in our local book.

        don't believe me, hire one and you'll be their next victim

        rick.
        phoebe it is

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        • #19
          Re: Successful yellow pages print ad? Anyone?

          Originally posted by PLUMBER RICK View Post
          personally the local book that was delivered here last week is a joke.

          there is not 1 company that has taken out full page and 2 page ads that i would ever think of recommending. unless i wanted to burn the customer.

          the adds are all trying to reel in the uninformed desperate customer.

          when is the public going to learn you need to locate good, honest tradesmen prior to an emergency.

          40 pages of bull $hitters in our local book.

          don't believe me, hire one and you'll be their next victim

          rick.
          Well there are diamonds in the rough

          I'm looking at a 1/3 page ad around page 13 or 14.

          I don't sell unnecessary services, and I'm $100.00 less than the largest rooter company here. They are more expensive than every other company here as far as I know. I guess the name keeps them in business.

          No doubt, the biggest ads here are tunnel sales companies, you can bet if you hire them, a simple blockage will turn into a 50ft under slab repair.

          I know you prefer referrals, and so do I , but I haven't been around long enough to not advertise in a competitive market, or maybe I have?. One day I'd like to cancel all advertising.

          My stats in 2008

          Repeat 74%
          Referral 16%
          Paid Ads 10% (YP, newspaper, truck sign, BBB)

          I guess I could lose that 10% but I want to grow.

          pppffff... I'd like to just pocket the money the more I think about it, and just let the referrals do the work for free.

          This is a seriously sore spot in my business.

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          • #20
            Re: Successful yellow pages print ad? Anyone?

            Originally posted by HebertDrainCare View Post
            ....This is a seriously sore spot in my business.

            Tell me about it.

            When My FIL owned my business, he operated for several years with nothing more than a bold listing in the YP's. He died suddenly, my wife and I decided to put an add back in the yp's to help let people know we didn't close up shop.

            Every year we say were not going to renew the add and every year we do. I'm more pi$$ed off at myself than anything.

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            • #21
              Re: Successful yellow pages print ad? Anyone?

              Originally posted by HebertDrainCare View Post
              My stats in 2008

              Repeat 74%
              Referral 16%
              Paid Ads 10% (YP, newspaper, truck sign, BBB)

              I guess I could lose that 10% but I want to grow.

              pppffff... I'd like to just pocket the money the more I think about it, and just let the referrals do the work for free.

              This is a seriously sore spot in my business.
              you're spending a fortune for 10% of your business.

              save the money and buy specialized tools. you'll get more repeats and referrals. plus they have a proven track record.

              soliciting for total strangers is a crap shoot

              yellow pages are a thing of the past and will soon be history. very costly to produce and distribute. you, the advertiser is the one paying for it

              save your money and spend it on technology

              rick.
              phoebe it is

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              • #22
                Re: Successful yellow pages print ad? Anyone?

                Originally posted by PLUMBER RICK View Post
                soliciting for total strangers is a crap shoot

                yellow pages are a thing of the past and will soon be history. very costly to produce and distribute. you, the advertiser is the one paying for it

                save your money and spend it on technology

                rick.
                i'll call BS on this. maybe in a large market but in a small market with a rather transient population the Phone Book works.

                you can buy all the top end tools but if NOBDY knows you exist you are dead in the water. my phone book ad has already paid for itself by the end of Q!.

                Rick, the entire world IS NOT southern cal. there are more small markets than big markets.

                steve

                steve
                In the never ending struggle to keep the water flowing.... The Poo Poo Cowboy rides again!!!

                Comment


                • #23
                  Re: Successful yellow pages print ad? Anyone?

                  Originally posted by stxrus View Post
                  i'll call BS on this. maybe in a large market but in a small market with a rather transient population the Phone Book works.

                  you can buy all the top end tools but if NOBDY knows you exist you are dead in the water. my phone book ad has already paid for itself by the end of Q!.

                  Rick, the entire world IS NOT southern cal. there are more small markets than big markets.

                  steve

                  steve
                  That's seems true Steve. There are some basic business principles that I think everyone would be wise to follow but most probably have to do some things a little different for their area.

                  J.C.

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                  • #24
                    Re: Successful yellow pages print ad? Anyone?

                    Originally posted by stxrus View Post
                    i'll call BS on this. maybe in a large market but in a small market with a rather transient population the Phone Book works.

                    you can buy all the top end tools but if NOBDY knows you exist you are dead in the water. my phone book ad has already paid for itself by the end of Q!.

                    Rick, the entire world IS NOT southern cal. there are more small markets than big markets.

                    steve

                    steve
                    Right, I have drum machines to run cable up to 300 feet, jet to run 250 feet, 200 ft color camera on dvd, and scout locator.

                    I've made the technology investment, word of mouth is working for me and I could technically pull paid advertising, survive and do well.

                    I'd rather get my advertising to work for me to keep my business growing. No matter how good you are a company is bound to lose some customers, so it's good to keep new customers coming.

                    The YP is severely under performing for me. I wish I could say my yp ad paid for itself in the first quarter. It can't even pay for itself all year.

                    Competition is thick here, 38 display ads under plumbing heading. I'm number 27 and have the opportunity to move up to number 14 for $100 more per month with discount. (Price will then jump 50% the second year when discount expires)

                    It's hard to justify moving up if what I have already is not paying for itself, but maybe worth a shot at the discounted rate, one more year. Hard decision.

                    The larger professionally redesigned ad may be all I need to bring in the numbers. I'd be happy with an ad that paid for itself as long as it keeps new (potentially repeat) customers coming in. Breaking even is fine with me.

                    Thinking of trying it one more year and then getting out.

                    Thinking out loud here, Thanks.

                    I hear where Rick is coming from, and he may be right.

                    However if I would have started in 1981 when there was less competition here I would have a much larger customer base now and not necessarily need advertising either.

                    I started my business in 2006 though. Plumbing since 1995.

                    I do drain cleaning work for a local non union plumber who has been in business since the early 80's, has three employees, and does no advertising. No truck signs, no newspaper, no listing at all in YP, and I don't even think he has business cards now that I think of it, not that I've seen.

                    The last non union plumbing company that I worked for before going into business started in the 70's, has truck signage, business cards, but no yp advertising. They have 5 trucks, 1 dispatcher, 1 master plumber, and a couple helpers.

                    Both started in the 70's and 80's when there was a lot less plumbing companies for customers to choose from. They have quite a head start.
                    Last edited by HebertDrainCare; 04-22-2009, 10:56 PM.

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                    • #25
                      Re: Successful yellow pages print ad? Anyone?

                      I'm glad I don't have to pay your ad rates. We have a half page ad in our big phone book and a dollar bill size ad in our smaller phone book. That cost us around $1,300 for a year.

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                      • #26
                        Re: Successful yellow pages print ad? Anyone?

                        Originally posted by DUNBAR View Post
                        I mentioned on another site that I'm pulling all my YP ads out...but the two I landed today for tomorrow are YP leads.


                        I'm cornfused. Don't want to cut off the hand that feeds me.
                        Isn`t it the case when you are about to pull that none preforming add a couple of jobs come from it and you say you`ll give it another go.

                        Tony

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                        • #27
                          Re: Successful yellow pages print ad? Anyone?

                          With many factors, e.g economy etc... it's a crap shoot.

                          Comment


                          • #28
                            Re: Successful yellow pages print ad? Anyone?

                            As a consumer (and just one consumer), I don't use the yellow pages any more. Maybe once a year to find someone when I'm not near the computer. I use the Internet and Google search. I know how they list companies in Google search. The metrics for Google's Adwords programs are a magician's wizardry, but there are ways to improve your listing. Most of the people I know use Internet search to find companies, and I think 99.9% of them use Google search. When I need a plumber, I go to Google and search for "Plumber mytown, VA" and I'll get a bunch of listings. You want to be on that list!!

                            In my own computer company, I don't use yellow pages. My customers don't look there for computer support companies. I rely mostly on word of mouth and am putting some ads in the local newspapers. Maybe I'd get some response for a YP ad, but it's too expensive. I'd have to get too much work from the ad to make it worthwhile.

                            My opinion is to get with MsSeatDown's friend and get yourself on Google.
                            I put it all back together better than before. There\'s lots of leftover parts.

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                            • #29
                              Re: Successful yellow pages print ad? Anyone?

                              Originally posted by NJOY PLBG View Post
                              With many factors, e.g economy etc... it's a crap shoot.
                              so is life for that matter

                              steve
                              In the never ending struggle to keep the water flowing.... The Poo Poo Cowboy rides again!!!

                              Comment


                              • #30
                                Re: Successful yellow pages print ad? Anyone?

                                Originally posted by VASandy View Post
                                As a consumer (and just one consumer), I don't use the yellow pages any more. Maybe once a year to find someone when I'm not near the computer. I use the Internet and Google search. I know how they list companies in Google search. The metrics for Google's Adwords programs are a magician's wizardry, but there are ways to improve your listing. Most of the people I know use Internet search to find companies, and I think 99.9% of them use Google search. When I need a plumber, I go to Google and search for "Plumber mytown, VA" and I'll get a bunch of listings. You want to be on that list!!

                                In my own computer company, I don't use yellow pages. My customers don't look there for computer support companies. I rely mostly on word of mouth and am putting some ads in the local newspapers. Maybe I'd get some response for a YP ad, but it's too expensive. I'd have to get too much work from the ad to make it worthwhile.

                                My opinion is to get with MsSeatDown's friend and get yourself on Google.

                                Maybe,

                                I don't pay for google or yahoo marketing. Just the free listings and yahoo hosts my website.

                                I come up on the first page when I

                                google; kenner plumber and rarely get internet calls.
                                and Yahoo Local search; kenner plumber and rarely get internet calls.

                                I would think that even if I have an unattractive website I may have gotten more than the two or three calls that I have in the past three years?

                                Maybe if I paid I'd be seen on the first page for new orleans plumber or rooter, but I don't think many people here are using the internet for service industry.

                                I do plan on hiring a pro to redo my website and maybe trying some internet marketing eventually.

                                What kind of monthly money are we talking about for effective service industry search marketing?
                                Last edited by HebertDrainCare; 04-29-2009, 05:14 PM.

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