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  • #31
    Re: Successful yellow pages print ad? Anyone?

    http://www.youtube.com/watch?v=unBACOHFXes

    Oops I did it again! Two weeks ago I resigned for another year of yellow page advertising. Glutton for punishment.

    I went up two sizes from dollar bill to the 1/3 page ad for only $40 more per month. Skipped the 1/4 page ad.

    I hired a yellow page ad design specialist. The new ad looks great and is completely different from the others in the plumbing section, so I'm hoping it draws more attention than my current ad.

    The deadline was this past Friday, the new book comes out in August. I will revive this thread in 4 to 6 months to let everybody know whether or not it made a difference or if I made a massive mistake. I already know how some of you are betting.

    I need a 120% improvement in direct yp sales for the ad to pay for itself, more to profit from it.

    Will the larger better designed ad work? Hoping for the best. Wish me luck.

    And good luck to anybody else dealing with advertising.

    Lenny

    Pronounced A-Bear Drain Care

    I know, it doesn't make sense.


    http://www.hebertdraincare.com

    Comment


    • #32
      Re: Successful yellow pages print ad? Anyone?

      a-rear. i don't know if i'm allowed to do this, but here goes. google "www.hudsonink.com". adam has lots of free classes online. i bought one of his books "contractor marketing secrets". read the book twice. then set down an read the phone book. most ads are done by graphic artists. sometimes they look great. the yp people get paid to sell ads. they don't know whether they work or not. look at the big ads. they don't look like our ads. they hire outside people to do their ads. if the doesn't work, there will be a new agency next year. your stuck with this year. you have time to figure this out for next year. when i read the phone book i started at the front of yp and just looked at one page at a time, to see what stuck out. what caught my eye. the layout of the ones that work were pretty similar. whether its the print media or yp, i now ask does this work or should i do that? i have never got a straight answer yet. how does "well some people do that. some people do that." installs a lot of confidence. when i ask what should a do to increase sales. well, i'm told this is what everyone else is doing. do i look like everyone else? no and neither do you. yp always wants to sell a bigger ad plus color.

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      • #33
        Re: Successful yellow pages print ad? Anyone?

        Thanks, I read two books; "Duct Tape Marketing" by John Jantsch and "Getting the Most From Your Yellow Pages Advertising" by James Maher.

        Reading and getting ideas was one thing but making an ad was another. The software to make an ad costs a lot. Then you have to actually come up with the concept, verbiage, design and get it right. I decided it was not a "do it yourself" project and hired somebody.

        He came up with this:



        The new issue comes out in August, my fingers are crossed.

        Your opinions are welcome.

        Lenny

        Pronounced A-Bear Drain Care

        I know, it doesn't make sense.


        http://www.hebertdraincare.com

        Comment


        • #34
          Re: Successful yellow pages print ad? Anyone?

          a-bear. i think you have figured this out. i hear people on all the forums bitching about diyers. yet when it comes to ads, that's what they are doing. yp page ad design is free. what is free, that is of any value? what kind plumber do we get for free? spot on buddy. breid

          Comment


          • #35
            Re: Successful yellow pages print ad? Anyone?

            "YOU GET". i'm not a wizard at this, but ad tells the customer what they get right up front. when we look at ads in yp, we want to know what we will get not what somebody has. when i started to use "you get" my calls increased 40% immediately. smooth. in my business most of my calls are from women. well what do i know about how women think? you either. so i run everything by my wife and daughters. the one thing i did learn was to shut up and listen. also watch for body messages. in other words i try to appeal to women. i think your add does that too. even when men call women generally look up the number. the only thing i would have done differently would have been a "call to action". in other words a "CALL NOW" in front of or above your phone number. but like i said this is not my forte. both my wife and think you should lose the woman. other than we like it. breid

            Comment


            • #36
              Re: Successful yellow pages print ad? Anyone?

              I like it. I hope it works for you.
              Water Heater Reviews & Water Heater Information

              Comment


              • #37
                Re: Successful yellow pages print ad? Anyone?

                Its completely different than anything else in the plumbing section here. Everybody has either a picture of a wrench, a plumber, a van, a water heater or a combination of those. This ad stands out like a sore thumb which is what I want.

                I really like the heading and the verbiage, I think it will give people confidence they are calling the right guy.

                The call to action is strategically placed to the left of the number.

                Whether it works or not remains to be seen.

                I think I'll be getting calls from men requesting the female plumber.

                To which I'll reply, "I'll do my best to get her there"

                Boy will they be disappointed when my short hairy arse knocks on the door.

                Lenny

                Pronounced A-Bear Drain Care

                I know, it doesn't make sense.


                http://www.hebertdraincare.com

                Comment


                • #38
                  abear.

                  "fax your add and polite request to 1-334-262-1115 or via email to freestuff@contractormarketingsecrets.com". more on ad building at www.hudsonink.com. like i said adams has all kinds of free stuff. i don't get anything from them. breid

                  Comment


                  • #39
                    a-bear

                    that info is for a free critique and report. sorry. breid

                    Comment


                    • #40
                      Re: Successful yellow pages print ad? Anyone?

                      Originally posted by HebertDrainCare View Post
                      Its completely different than anything else in the plumbing section here. Everybody has either a picture of a wrench, a plumber, a van, a water heater or a combination of those. This ad stands out like a sore thumb which is what I want.

                      I really like the heading and the verbiage, I think it will give people confidence they are calling the right guy.

                      The call to action is strategically placed to the left of the number.

                      Whether it works or not remains to be seen.

                      I think I'll be getting calls from men requesting the female plumber.

                      To which I'll reply, "I'll do my best to get her there"

                      Boy will they be disappointed when my short hairy arse knocks on the door.
                      I really like your new Ad. They did a great job on it. I really hope it pays off.
                      Ron Hasil Lic #058-160417
                      A-Archer Sewer & Plumbing specializing in:
                      Tankless Water Heaters | Drain and Sewer Cleaning
                      Sump and Ejector Pumps | Backflow RPZ Testing

                      Comment


                      • #41
                        Re: Successful yellow pages print ad? Anyone?

                        a-bear. i just bought maher's book. thank you. we may not be able to write these ads. but hopefully we will be able to judge an ad + or - before we pay for it. we may all be little kids at heart, but our customers aren't. in other words lose all of the toys out of the ads. no trucks, wrenches, toilets, water heaters and various junk. if you want a real choker, try the truck graphic with the guy sitting on a crapper grinning. should be really popular at the titty bars. it's informative when we talk to the the pros at the yellow pages or other media and they have no answers to our questions. gas bags! you are the only other person that i know that is studying this. i have local friends in the trades here. when i mention this at all they act like i have swine flu. (i don't). i do my own ads in the print media. the book learnin has worked out quite well. ignorance is not bliss. breid

                        Comment


                        • #42
                          Re: Successful yellow pages print ad? Anyone?

                          I’m not of fan of the yellow pages at all, especially for common trades in urban markets. In Richmond, there must be 12 pages of general contractors, and unless you spend some serious money, you’ll get lost in the endless list of companies. You can do so much more with the money you would spend on print by spending it online. Plus with online campaigns, you know exactly how your campaign is performing and where your customers come from.

                          But the main reason I’ll never use the yellow pages again, is because of their relentless sales people and evil customer service. Truly one of the worst customer relation operations I’ve ever encountered.

                          But hey, if they work for you, then use them.

                          Comment


                          • #43
                            Re: Successful yellow pages print ad? Anyone?

                            New issue arrived today.

                            Fingers crossed.

                            Anus lubed.


                            Lenny

                            Pronounced A-Bear Drain Care

                            I know, it doesn't make sense.


                            http://www.hebertdraincare.com

                            Comment


                            • #44
                              Re: Successful yellow pages print ad? Anyone?



                              It's been about six weeks since they started distributing the new At&t Yellow Pages.




                              My results so far,



                              Lenny

                              Pronounced A-Bear Drain Care

                              I know, it doesn't make sense.


                              http://www.hebertdraincare.com

                              Comment


                              • #45
                                Re: Successful yellow pages print ad? Anyone?

                                Yellow pages are a total waste of money.
                                My last one cost about $7000 with all the bells,whistles, and add ons.
                                When I requested a proof I got something that was totally different then what the salesman and I talked about.
                                I requested several changes and was told, "it's already printed".
                                What, you send the proof after the printing????? F-off.
                                That was over a year ago. I have not sent one cent nor will I ever. I'll go to my grave on this one.
                                INSIGHT PIPE is now Maine Drain Serving most of ME with no charge for travel! 207-431-6232 is nolonger a working # our NEW # is 207-355-1476
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