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I been printing my own up. One thing we noticed is if you give a $ amount off when they hand you the flier, a handful will hold on to them. I made that a while back, its a real photo that I photoshoped to look like that. Give me a bit I will find it and upload it here for anyone to use.
IMO people like to see before and after pictures, it grabs their attention. Maybe a rooted sewer line then the clean pipe results? What about numbers that show typical money savings by having a tankless? I would think someone would have these figures. I prefer to see pics of real installations, not a manufactors product line.