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Google adwords is it worth it?

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  • Google adwords is it worth it?

    Did anyone try google adwords for their local business? There are 4 ads in my area on the first page. I'd like to know if you had any experiences or heard of any and what to expect.

    1) The first one seems to be an illegal company. They'll be removed I'm sure
    2) The second one is the biggest service plumbing company in the region.
    3) One of the worst company around.
    4) Mr Hooter from the other province.

    Did it get you on top of the first page?

    Did you get calls, did it land you jobs, were they mostly price shoppers?

    How much did you spend? Is max budget of 150$ a month feasible?

    What words did you use?