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  • Face Book Adds

    Just created an add on Face book, Has anybody else tried this and how did it work?
    I know 8 out of 10 homes i go to to do work somebody there is on face book !

  • #2
    Re: Face Book Adds

    I haven't tried it. I'm actually going to set up my company on Facebook though. Did it cost anything? Can you target your audience? Let us know how it turns out.
    www.ClinkscalesSeptic.com

    Comment


    • #3
      Re: Face Book Adds

      You set a limit on how much monet per day you want to spend, so you can spend as much or as little as you want of course the more you spend the more your add pops up, and yes you can target areas i was able to target a 50 mile radius of my home, and acording to face book that is approx 100000 users, so well see if it works !

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      • #4
        Re: Face Book Adds

        Originally posted by rhinorooter View Post
        You set a limit on how much monet per day you want to spend, so you can spend as much or as little as you want of course the more you spend the more your add pops up, and yes you can target areas i was able to target a 50 mile radius of my home, and acording to face book that is approx 100000 users, so well see if it works !
        Is it a "pay per click" or "pay per pop-up"?

        I'm on facebook for myself and have found using my company logo as my avatar an effective way to network and let my friends/family and their friends/family know about my company. It's like an extension of referrals and leads to a better leads for me.

        Comment


        • #5
          Facebook Ads

          I've tried this before, and I'll let you know firsthand: Don't expect a huge return right away, it's a process.

          Your first benefit to the idea is you'll capture attention by having someone click on your ad just because they are so used to seeing national products or those ads that are synonymous with refi's or schooling, stuff like that, possibly cell phone ads.

          But I experimented with this and I had to converse with another fellow that involves themselves in the same strategy and I was told my numbers reflected industry average, which stung a little bit but unless there's something else out there on facebook, it either doesn't exist or hasn't happened yet.

          By the way,

          Facebook is trending down right now. I know this as my live feeds are continually getting less and less in length between my last visits, which would indicate that less people are following it. By no means am I saying that it's not a bad idea to advertise on there. You show up as a familiar name and you'll definitely get clicks to your site, just like I did.

          I started a community website for a christmas walk in my area. I chose to use facebook because I have a group that continually gets members for that particular event, and wanted to amp up eyes to the site before the event occurred. Not so much for this past year but for the traffic I want to move to that site the following, later this year. This is why I've purposely held back content so people get that "I don't remember seeing that before" attitude.

          I ran an add roughly 4 days before the event took place: Cost $119.99

          I set my range to 25 mile radius, which now I feel I should of narrowed it to 5 or 10 and hit a more dedicated crowd, but that event brings folks from all across northern kentucky if they are aware of it.

          I paid per 1000 impressions instead of pay per click because I figured my safe bet was in the impressions.

          I was able to set my daily spending limit to whatever I wanted, and I chose $30 so I shouldn't expect much with that type of money involved. Here was my results for the span of time I ran it:


          12-2-09 6am to 12-5-09 7pm

          I bid .27 per 1000 impressions, daily budget of $30.

          Total Impressions: 573,353 < The number of times that logo appeared on a computer screen in a 25 mile radius.

          Number of clicks or direct hits to the website: 147

          0.025% CTR or Click-Through Rate. # of impressions divided by # of clicks to website.

          With the equation above, my cost of click cost. 0.82 cents per click, which hurt badly in that equation.

          Even though I bid at .27 per 1000 impressions, the average CPM dropped to .21 as the # of clicks increased. If I had 650 uniques to the website portalled through facebook,

          I would of smoked that deal for the amount of money spent on the advertising.


          But I found disheartening that the numbers I threw was "market average" across the board for normal advertising.

          It was an experiment, I do plan on advertising again for numerous reasons on facebook as I feel I can do better the next time around by casting a smaller net, using different graphics and a different product to promote. That's even with the attitude that facebook is currently trending down at this point.

          Just because people aren't talking on there doesn't mean they aren't looking. Facebook is one huge math equation with ratios built into the hard skeleton. How else would it work?

          Colleges are using facebook for teaching at this point in how marketable facebook has become for businesses and product brands.

          I belong to the national Buffalo Wild Rings and Culver's Restaurant. If they make one post about food, they usually get interaction up to 300,400, sometimes 700 responses depending on the subject and sometimes over 1000 people hitting the "like" button.

          Tell me...every time that logo is staring you in the face, every time you're talking about your product, at some point the equation dumps off with you going and buying that product, by default.

          If out of the 146 direct hits to my site, 14 bookmarked it for future reference, I should be content with the math equation of spend X to get Y return. Don't expect a lot for $120 either.
          Last edited by DUNBAR PLUMBING; 02-01-2010, 03:57 PM.
          Northern Kentucky Plumbers Twitter Feed | Plumbing Videos

          Comment


          • #6
            Re: Face Book Adds

            Hey Dunbar thank you for that, I am in charge of the RootX Facebook page and was starting to think of doing the pay per click and I still might but I am not sure yet. Your info helps a lot! thank you

            Comment


            • #7
              Re: Face Book Adds

              Dan, does your Facebook page generate business? I've got one up now but I'm not sure as a service provider how much I'll get out of it.
              www.ClinkscalesSeptic.com

              Comment


              • #8
                Re: Face Book Adds

                Here is how it is going so far, Ive had my add up and running on face book for about 24 hours now, and ive had 13 hits from it to my web page, (dont really think any of those have turned into jobs yet but hopefully people will see the name and logo and remember it) I set my ad so i would pay .25 for every 1000 Impresions (every time it is shown on somebodys screen) I did have my daily limit at $50 a day but when i saw how fast my bill was climbing i changed it to a limit of $25 a day so i imagine that will slow down the clicks to my web page, hopefully soon it eill get a job for me, ill keep ya posted.

                Comment


                • #9
                  Re: Face Book Adds

                  Facebook ads won't convert for a plumber, waste of cash,

                  People go to facebook to play, chat, wise off etc .

                  They don't hire plumbers, they hit the "el google" and then type what they are looking for.

                  Sure you might get one or two people, But its a true gamble like the casinos, you can't win the "house" $house = facebook

                  Your better off yelling out the van window then advertising a plumbing business on facebook.

                  I mean, just ask yourself, How many times have you personally hired someone from facebook?

                  Who knows, I just dabble with the web, so don't listen to me
                  Help With Your Pool Or Spa Pump?►WeT HeaD Pump Repair ► Watch Me On YouTube: Pool & Spa Pump Repair TV
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                  • #10
                    Re: Face Book Adds

                    Originally posted by PlumbingSkool View Post
                    Facebook ads won't convert for a plumber, waste of cash,

                    People go to facebook to play, chat, wise off etc .

                    They don't hire plumbers, they hit the "el google" and then type what they are looking for.

                    Sure you might get one or two people, But its a true gamble like the casinos, you can't win the "house" $house = facebook

                    Your better off yelling out the van window then advertising a plumbing business on facebook.

                    I mean, just ask yourself, How many times have you personally hired someone from facebook?

                    Who knows, I just dabble with the web, so don't listen to me
                    I agree i have never hired anyone from a face book add, but what i was thinking is more name recognition,almost every home i goto somebody there is on face book so if your add / logo keeps popping up on their screen hopefully when they do need a drain cleaned they will say oh ya lets call that guy we saw on face book you know the one with the cool Tie died Rhino Logo !

                    Comment


                    • #11
                      Re: Face Book Ads

                      Ah FaceBook the great digital distraction...
                      Sometimes you just have to figure out what a waste of time and money somethings really are.

                      Personally I'd rather work on building a web presence that comes up well in Google searches. Organic Google Results don't cost a dime and they are effective...

                      I'd like to know 1/2 of what that guy that dabbles knows.
                      Last edited by Redwood; 02-05-2010, 11:05 AM.
                      411 Plumb Appliance Stimulus Package

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                      • #12
                        Re: Face Book Adds

                        Originally posted by DanLawrence View Post
                        Hey Dunbar thank you for that, I am in charge of the RootX Facebook page and was starting to think of doing the pay per click and I still might but I am not sure yet. Your info helps a lot! thank you
                        Use a creative logo to lure people to at least look at the product. I know the RootX logo is cool but it doesn't depict what it does. Some of the crazy cartoon like images throw the WTF?!?! and kinda purge the idea to click and see what the hell is going on.

                        Originally posted by Trent2 View Post
                        Dan, does your Facebook page generate business? I've got one up now but I'm not sure as a service provider how much I'll get out of it.
                        Since I've been on facebook, I've had my customers seek me out, add me as friends. Now they know what I'm doing on a regular basis, or whenever I decide to post. I keep it interesting, at least try to. But I didn't go looking for them.

                        What I "did" do is I do a lot of communication through email, and I always link out numerous associations like facebook/twitter/youtube because I know they are going to at least be involved in at least one.

                        When that equation is staring at you under my signature, the curiousity bell gets dinged and they hit my links. I purposely set up url's so I can figure out where my traffic is coming from.

                        Some of these have led to following me on twitter, friending on facebook, commenting on my youtube videos. Once you get that wheel spinning in motion, you're connecting to your customer base on a regular basis, showing that you're human, not a one trick pony when you have a plumbing issue.

                        People crave information, love a steady flow of it. Facebook builds something more than passer-bys, as that traffic doesn't remain loyal. None of my friends on facebook have removed themselves because they got their tidbit of information, and then no more. There are numerous plumbers *not me* that have enterprised this idea and have used it to their advantage where questions about plumbing issues lead to service calls. I have one on my wall right now that I'd rather just fix for the person over the phone with information.

                        Originally posted by rhinorooter View Post
                        Here is how it is going so far, Ive had my add up and running on face book for about 24 hours now, and ive had 13 hits from it to my web page, (dont really think any of those have turned into jobs yet but hopefully people will see the name and logo and remember it) I set my ad so i would pay .25 for every 1000 Impresions (every time it is shown on somebodys screen) I did have my daily limit at $50 a day but when i saw how fast my bill was climbing i changed it to a limit of $25 a day so i imagine that will slow down the clicks to my web page, hopefully soon it eill get a job for me, ill keep ya posted.
                        #1 rule of advertising: Do not spend money in advertising expecting a quick return. It just does not happen. If you run 5 weeks straight, stop, get pissed you never got a call, you've botched the brand recognition process that someone has to see your logo numerous times to get that name to stick, whether it be a logo or something that you anchor your business to.

                        Consider running one week, drop two weeks, try it again. Go with the attitude that you're going to invest X amount of dollars into that venue *facebook* and spread yourself around.

                        Make your website resourceful. Driving traffic means nothing if there's no reason to stick around.

                        Facebook is integrated into search engines; that was done 5 months ago for those who do not know that. If you use the search feature on facebook it pulls the site content first and drops the google searches below. 2.55 million search queries

                        Ridgid knows why they are on Facebook. It sells product.
                        Last edited by DUNBAR PLUMBING; 02-02-2010, 10:32 PM.
                        Northern Kentucky Plumbers Twitter Feed | Plumbing Videos

                        Comment


                        • #13
                          Re: Face Book Adds

                          We've just begun an ad campaign with a direct mailer the local paper is doing. We get an ad and a place to give a little text. I posted that text to my facebook page for something for them to read. I intend to post each one after it comes out in the mail. Hopefully that will keep it fresh and keep people interested. I'm thinking of running specials on the facebook to see what it brings. I need to get enough fans so that I can keep the username so I can link to it on my website and e-mail. I figure it's only costing me my time, why not?
                          www.ClinkscalesSeptic.com

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                          • #14
                            Re: Face Book Adds

                            Originally posted by Trent2 View Post
                            We've just begun an ad campaign with a direct mailer the local paper is doing. We get an ad and a place to give a little text. I posted that text to my facebook page for something for them to read. I intend to post each one after it comes out in the mail. Hopefully that will keep it fresh and keep people interested. I'm thinking of running specials on the facebook to see what it brings. I need to get enough fans so that I can keep the username so I can link to it on my website and e-mail. I figure it's only costing me my time, why not?

                            Correct. I use it for a tool. I have people that know me from work/business and personal life all across the United States that interact daily/weekly/randomly in conversations in whatever the subject matter brings.

                            You have to be where the eyes are. Those games on facebook, apps are what keeps facebook alive, otherwise so many people wouldn't be playing them inbetween responses to their friends.
                            Northern Kentucky Plumbers Twitter Feed | Plumbing Videos

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                            • #15
                              Re: Face Book Adds

                              What kind of things do you post to YouTube? Do you post there often?
                              www.ClinkscalesSeptic.com

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