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I have purchased a few small ones but it was after no one else wanted them. I basically wanted their stock, equipment and trucks and was not interested in their customers.
I have heard some suggest the "good will" value of the business is its annual gross. In other words if your real property is worth $100,000 and your business is doing $100,000 per year in sales the business would be worth $200,000. That's a lot more than I would pay but I guess it all depends on how bad some one wants to buy you out.
"Somewhere a Village is Missing Twelve Idiots!" - Casey Anthony