Re: Marketing my services
We’ve all been there before and if you stick with it you will do fine. I had several plumbers go out on their own in the past and I told all of them to count on about 5-years before your customer base is such that your phone will ring on a regular basis.
I do not care for Yellow Page ads because it is more about what you can afford rather than how good you are. That being said I believe you need to be in the book just for credibility. I do think you would be better served with a smaller ad though.
As had already been mentioned an ad in a local paper is a good idea and does not require a 1-year commitment. When things are slow you should consider a small ad which offers 10% off of a service call with the ad. I believe another avenue which you should explore is the Internet.
If you are going after referrals from plumbers remember some of them may worry you will either take customers away from them or the customer may call them direct next time. A non-descript truck would have made it easier for plumbers to use you but I wouldn’t repaint your truck over it.
When things are slow try to hang out at the supply house and network with some plumbers. A face to face is always better than a mailer. You may also want to hang out at a couple of DIY type places and offer some friendly advice. You might be surprised at how much work walks into those types of businesses.
Last edited by ToUtahNow; 05-04-2007 at 04:15 PM.
"Somewhere a Village is Missing Twelve Idiots!" - Casey Anthony
I never lost a cent on the jobs I didn't get!