I just noticed today that Walmart near me has a new sign on the front of the building. At night it's hard to even see it. The new sign is dark blue letters that are back lit but very dim. Just to the right of the t is a yellow asterisk that's also dimly back lit at night. I think this is stupid. The old sign could be seen clearly at a good distance. The new one is so poor I'm sure people will drive by and not see it. I'm sure the locals and regular customers won't pass by but people that are not used to a given location may well pass by at night. I bet it won't be long until they switch back to their older signs.
On the other hand their buildings are so darn ugly if you see them you know you're at Walmart so they don't even need a sign on the building. They just need a good one by each driveway and to have it in big letters ENTER or EXIT.
This thread really wasn't worth the effort to post it. Please only reply if you have seen the new type of sign and have any feelings about it.