Re: One Hour minimum?
I have figured travel and down time into my hourly rate already. I charge for only the time I am on the job, but of course, there is leeway in that. If it takes 20 minutes, I charge for 20 minutes. The customer pays for work performed. I like to get in and out and onto my next call.
I always hated it when I worked at a 1 hr minimum shop and so the customer would hunt for things for me to do until they got their last minute in.
I also do lots of free work. I treat people like I would want to be treated. I'll never forget the time I called an electrician out and he reset a circuit breaker and charged me $100.00 for 5 minutes. No, he didn't have to drive across town.
Not to mention, it makes ME feel good to say, "no charge, thanks for being my customer."
Unless your a DOCTOR. Then you get the full ream job. I'm still p.o'd from the last time I waited two f'ing hours to be seen for 10 minutes and had to pay $350 on the spot.
Zero advertising for me as well. Concerning quoting hourly rates, I have a don't ask, don't tell policy. Don't ask me because I won't tell you. I don't quote hourly rates because most people don't understand the cost of running a business. If you say $100/hr labor they think you pocket that much. If they want to know what it will cost to repair their problem I can tell them that.
Since I work by referral only, very few people ask for rate quotes.
"Man will do many things to get himself loved, he will do all things to get himself envied." Mark Twain