Has anyone considered:
It was posted above that Ryobi manufactures for the DIYer and Hobbyest. Well, Like the old reliable B&D name has turned into DeWalt, and B&D is now a cheaper line...Could it be this is a way for Ryobi to break out of the cheaper line? Making the Ridgid name the equal to what the DeWalt is, the "Quality" line of tools?
Not sure how many of you get and read the WoodWorkers EZine that comes every other week via Email, but I read just a couple weeks ago Bosch is doing much the same. I forget what exactly went round and round. I'll dig up the archives and post the link in an "Edit" to this post. Emerson name was also mentioned, I'll have to read it again myself.
(Edit) Link to Ezine Bosch Interview
[ 07-07-2003, 08:20 PM: Message edited by: UO_Woody ]
John E. Adams<br /><a href=\"http://www.woodys-workshop.com\" target=\"_blank\">www.woodys-workshop.com</a>